Local Voices
Emiliani/SalonCentric Hosted 2013 Emiliani Beauty Expo
Emiliani/SalonCentric Hosted 2013 Emiliani Beauty Expo
Emiliani Enterprises, a SalonCentric company, presented 2013 Emiliani Beauty Expo October 19-21 at the New Jersey Convention and Expo Center in Edison, New Jersey. The event attracted professionals and students from the salon and fashion industries.
The 2013 show was titled Euro Beauty.Culture.Style featuring European hair trends, fresh from London and new to the US. The opening night program featured the award-winning Rush Artistic Team under the leadership of Andy Heasman and Tina Farey.
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Emiliani and SalonCentric also presented a fashion show with featured designers such as Adrian Alicea, Carrie Hammer Marcello Costa, Henry Picado, Jazmin Brown, Simone Sisa, Synderela Designs and fashion stylist Engie Hassan.
Models for this amazing show were provided by la Crème Modeling/Acting from Cranford, NJ.
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The three-day expo included product exhibitions and an educational agenda of workshops and hands-on demonstrations from leading industry artists. Headliners included Brian and Sandra Smith, sponsored by Matrix; Matt Swinney, sponsored by L’Anza; Mary Ramsey and Steve Melito from Sexy Hair; Chad Demchuk, Joico/ISO; Ryan Adam and Anna Cantu, sponsored by Farouk; Boyd Parris, Lanette Dwyer and Tom Mascarenas of Framesi; and Alan Papaleo, James Gartner, Joseph Bogart and Vadre Brisby, sponsored by Pravana. Colin Caruso, Carlo Cardinenele, Pep Pasqualino and Rocco Tizzano from Paul Mitchell;
Rocco Tizzano, had an amazing performance. Mr. Rocco used his talent and charming personality to educate and captivate thousands of hairdressers around the world. The Event counted with the presence of many highly recognized educators around the US and abroad. Rocco was selected to perform live on stage along two other members of his UK team.
Rocco is the owner of Salon Alchemy in the United Kingdom. His goal is to turn the ordinary affairs into an extra-ordinary experience. Salon Alchemy was voted Hairdresser of the year 2011 by local residents through the Boston Target and was also the only hair salon to be placed as Runner Up in the Best Customer Care Award at the Boston Business Awards 2011.
