Community Corner

Was 'Stronger Than The Storm' Worth $4.7M?

MWW, which won the contract for the tourism campaign, is a politically active consulting firm.

Written By Elaine Piniat

The state's "Stronger Than The Storm" TV commercials are costing taxpayers $4.7 million for a public relations agency, which is $2 million higher than another firm offered to charge, the Asbury Park Press reported.

The advertisement, which plays in New Jersey, New York and Philadelphia as well as parts of Pennsylvania, Baltimore and Washington, is a part of a $25 million state tourism campaign funded by the federal disaster aid package approved by Congress, the Asbury Park Press said.

MWW, which won the contract, proposed a larger PR campaign than the Sigma Group, Christie's spokesperson Michael Drewniak told the Asbury Park Press. But MWW’s employees have given donations to Christie while the Sigma Group’s have not.

Was the Stronger Than The Storm campaign worth $4.7 million? Tell us in the comments.

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